BLACK-ON-BLACK AESTHETIC
“Royal Enfield’s apparel division wanted to spotlight two of their newest wardrobe additions-the Urbanite Hoodie and the Phoenix Jacket, Both pieces leaned heavily into a black-on-black aesthetic, made for riders who value both form and function. Our task was to craft a visual story that did justice to their urban, utilitarian attitude-but without falling into the trap of generic lifestyle content.”
BLACK, BOLD & RAW
Black wardrobe. Bold machines. Raw edges.
We leaned into a grunge-inspired theme-not just as a stylistic choice, but as a reflection of the wardrobe’s identity. Grunge is rooted in rebellion, grit, and an unapologetic self-expression. It gave us the visual language to position the apparel not as gear, but as a state of mind.
This wasn’t about pristine roads or sweeping landscapes. This was about asphalt, smoke, and shadow. We found spaces with textured walls, oil stains, and worn-out metal-environments that felt lived in, scuffed up, and real.
SELLING THE MOOD
We designed a dual-rider narrative to mirror the dual-drop product. The GT 650-sleek, aggressive-paired with the Phoenix Jacket. The Guerrilla 450-lean, agile-matched with the Urbanite Hoodie. Each setup reflected the personality of the rider and the attitude of the apparel.
Lighting was harsh side light and deep contrast gave everything a metallic bite-no soft fill, no pretty flares. The decided color palette was dominantly desaturated with black, gunmetal, and hints of burnt orange from rust and street elements and motion elements like smoke, blurred panning shots
DUAL RIDERS, DUAL STORIES
GT 650 Meets Phoenix, Guerrilla 450 Meets Urbanite
Engagement of our campaign
Credits
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