The Call To Unlimit

Fear is the Horizon where the soul’s true potential is unveiled
– Jiddu Krishnamurti 

ABOUT

On August 14, 2024-on the eve of India’s 78th Independence Day-Royal Enfield joined forces with C.L.A.W. (Conquer Land, Air, Water) Global to unveil “Unlimit”, a multi-terrain adventure initiative designed to reignite the spirit of exploration and sustainability among modern riders. The campaign fused Royal Enfield’s 120-year motorcycling heritage with C.L.A.W’s expertise in organizing extreme-terrain expeditions to co-create an immersive rider experience across India’s most challenging routes.

'UNLIMIT'ED POSSIBILITIES

Maj. VIVEK
SAJWAN
THE ABLED
Col. VIKAS
Col. KAUSHAL

RIDE. ADAPT. OVERCOME

Unlimit’s answer was a fusion of adventure motorcycling and Special Forces training. Early meetings with Royal Enfield and C.L.A.W. drilled their vision into us: resilience isn’t polished; it’s earned. Participants rode the Royal Enfield Himalayan 450 through Himalayan trails while mastering skills like survival techniques, navigation, and emergency first aid.

We weren’t detached observers—we were part of the journey, pushing our own limits to match the riders’. That shared struggle infused the film with authenticity. The idea was to capture the riders at their most natural. C.L.A.W. is nothing short of a superhero campaign. It is all about survival skills—and that’s why it served.

THE

HIMALAYAN EDGE

RIDE

YOUR

WAY

THROUGH

Am i Enough?

No Motivation?

Can i make it?

I can't

I wish

No more excuses!

Am i Enough?

No Motivation

Can i make it?

I Can't

I wish

Am i Enough?

No More excuses!

Can i make it?

No Motivation

I Can't

i wish

Am i Enough?

No More excuses!

THEN

WHO?

ITS US

ITS

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